Here's my top 10 Google Sites SEO tips for non-technical business owners using Google Sites:
As a non-technical business owner navigating the digital landscape using Google Sites, understanding the basics of SEO is your key to unlocking a broader audience and optimising your online presence.
In this guide, I've curated ten essential tips tailored to simplicity, ensuring that you can easily implement strategies that will significantly impact your website's search engine rankings. From optimising content to embracing mobile responsiveness, each tip is designed to empower you with actionable insights and to demystify the world of SEO. Let's dive into the world of SEO without the technical jargon, making it accessible and achievable for every business owner looking to thrive online.
Everything is this guide is covered in more detail in my Google Sites SEO Guide.
Start by researching keywords relevant to your business. These are the terms potential customers might use when searching for products or services you offer. Integrate these keywords seamlessly into your content, including headings, body text, and meta descriptions.
Regularly update your Google Site with high-quality, informative content. This not only keeps visitors engaged but also signals to search engines that your site is a valuable resource. Aim for a mix of blog posts, articles, and multimedia content that adds value to your audience.
Ensure your website is optimized for mobile devices. Google prioritises mobile-friendly sites in search results, so make sure your design is responsive and provides a seamless experience on smartphones and tablets. (Hint, Google Sites does this automatically).
Craft compelling and accurate page titles and meta descriptions for each page. These snippets appear in search results and should entice users to click. Use relevant keywords and ensure a clear representation of the page's content.
Create clean and descriptive URLs for your pages. This not only helps search engines understand your content but also makes it easier for users to comprehend the topic by looking at the URL. Avoid long and confusing strings of characters.
Implement a strategic internal linking structure. Link relevant pages within your site to guide users and search engines through your content hierarchy. This improves navigation and ensures that search engines understand the relationships between different pages.
Compress and appropriately name your images. Use descriptive alt text for images, as this helps search engines comprehend the visual content. Optimized images contribute to faster page loading times, positively impacting user experience and SEO.
If your business has a physical location, claim and optimise your Google My Business listing. Provide accurate information, including your address, phone number, business hours, and categories. This enhances your visibility in local search results.
Maintain an active and consistent presence on social media platforms. Social signals from platforms like Facebook, Twitter, and Instagram can positively influence your site's SEO. Share your content, engage with your audience, and foster a community around your brand.
Use tools like Google Analytics to monitor your website's performance. Track key metrics such as website traffic, user behavior, and conversion rates. Analyzing this data provides insights into what's working and where adjustments are needed, allowing you to refine your SEO strategy over time. Regular monitoring ensures your website stays competitive in search engine rankings.
Remember, SEO is an ongoing process, and patience is key. Regularly updating and refining your content based on analytics data will help improve your site's performance over time. Also check Google's tips on how to make your site more accessible.
If you want more detail on SEO for Google Sites checkk out my Google Sites SEO Guide.
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